As I Am Rice Water Micellar Shampoo 237ml

Experience a gentle yet powerful cleanse that strengthens your hair from the root with the As I Am Rice Water Micellar Shampoo. This 237ml (8 fl oz) sulfate-free shampoo utilizes innovative micellar and sub-micron technology to deliver a highly effective wash while actively promoting stronger, healthier hair growth.

The advanced formula works by drawing upon the strengthening benefits of Fermented Forbidden Black Rice Water, an ingredient rich in antioxidants and traditionally used to protect the scalp and promote hair vitality. The addition of Micellar Technology ensures a gentle wash that efficiently lifts away dirt, product buildup, and excess oil without stripping your hair of its essential moisture—a crucial benefit for curly, coily, and textured hair types.

But this shampoo goes further than cleansing. It is fortified with a powerful complex of ingredients vital for hair health: Biotin (to deliver nourishment for stronger strands), Inositol (a nutrient known to strengthen hair), and Ceramide (to improve the scalp’s protective barrier). Through sub-micron technology, these ingredients penetrate the hair and scalp more efficiently, leading to clinically tested results like up to 124% stronger hair and easier detangling.

Suitable for all hair types and specifically excellent for protective styles and locs, the Rice Water Micellar Shampoo leaves your hair and scalp feeling exceptionally clean, healthy, and moisturized. It is proudly formulated with clean ingredients, being vegan, cruelty-free, and free from sulfates, parabens, and silicones. Apply directly to your wet scalp using the targeted nozzle, massage gently, lather, rinse, and follow with the As I Am Rice Water Conditioner