{"id":1838,"date":"2025-09-03T09:38:08","date_gmt":"2025-09-03T09:38:08","guid":{"rendered":"https:\/\/shadescosmetics.eu\/?post_type=product&p=1838"},"modified":"2025-10-24T18:56:17","modified_gmt":"2025-10-24T18:56:17","slug":"the-doux-press-play-rewind-curl-reversion-shampoo-236-5ml","status":"publish","type":"product","link":"https:\/\/shadescosmetics.eu\/nl\/product\/the-doux-press-play-rewind-curl-reversion-shampoo-236-5ml\/","title":{"rendered":"The Doux Press Play Rewind Curl Reversion Shampoo 236.5ml"},"content":{"rendered":"
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The Doux PRESS REWIND Curl Retention Shampoo (236.5ml)<\/b><\/p>\n

The Doux PRESS REWIND Curl Retention Shampoo is the sophisticated, multi-action cleanser designed for those who love to switch between straight and curly styles without sacrificing their natural texture.<\/span> This 236.5ml shampoo is not just about cleansing; it’s about <\/span>strategic curl preservation<\/span><\/b>, using a gentle yet strengthening formula to ensure your coils and curls bounce back after heat styling.<\/span> This revolutionary formula, which is part of The Doux’s Press Play Thermal Styling System, cleanses thoroughly, restores moisture, and helps prevent heat damage, leaving hair silky soft and frizz-free, whether you choose the flat iron or the diffuser next.<\/span><\/p>\n

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DOUX-plex\u2122 Technology and Curl Memory<\/b><\/h3>\n

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PRESS REWIND is infused with the exclusive <\/span>DOUX-plex\u2122 bonding technology<\/span><\/b>, which acts like a “memory foam” for your curl pattern.<\/span> This bonding system strengthens and repairs hair strands, allowing you to press pause on your natural texture\u2014such as with a silk press\u2014without pressing delete.<\/span> The formula works to protect and stabilize the hair’s internal structure, so your curl pattern snaps back when you are ready for your wash-and-go comeback tour.<\/span> Key ingredients include <\/span>Aloe Stem Cell Extract<\/span><\/b> for strengthening and repair, <\/span>Pataua Oil<\/span><\/b> for smoothing and moisturizing (making it excellent silk press prep), and <\/span>Cactus Extract<\/span><\/b> for detangling and smoothing.<\/span> This complex ensures hair is left visibly healthier, soft, and fortified against the heat and humidity of daily styling.<\/p>\n

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Usage for Style Versatility<\/b><\/h3>\n

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This shampoo is suitable for all hair types and textures, especially those with chemically processed, heat-stressed, or fragile curls (Type 3A\u20134C). To use, thoroughly <\/span>drench your hair with warm water<\/span><\/b> until it is soaking wet.<\/span> Apply the shampoo generously and work it through from roots to ends, massaging into a rich lather.<\/span> Let the product “marinate” for 2-3 minutes\u2014this is where the strategic curl preservation happens\u2014before rinsing thoroughly.<\/span> Pro Tip: For best results, DO NOT apply heavy waxes or oil-based products before or during this wash,<\/span><\/b> as the shampoo works best on hair free from heavy buildup.<\/span> Follow immediately with the FAST FORWARD conditioner<\/b> (or a companion conditioner) to complete the protection and hydration process. Use PRESS REWIND as your essential style-switching insurance, ensuring hair strength, softness, and curl retention no matter the style<\/span><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

The Doux PRESS REWIND Curl Retention Shampoo (236.5ml) The Doux PRESS REWIND Curl Retention Shampoo is the sophisticated, multi-action cleanser designed for those who love to switch between straight and curly styles without sacrificing their natural texture. This 236.5ml shampoo is not just about cleansing; it’s about strategic curl preservation, using a gentle yet strengthening […]<\/p>\n","protected":false},"featured_media":1839,"comment_status":"open","ping_status":"closed","template":"","meta":[],"pwb-brand":[243],"product_brand":[],"product_cat":[15,22,20,25,18],"product_tag":[],"class_list":{"0":"post-1838","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"pwb-brand-the-doux","7":"product_cat-cleansing-shampoo","8":"product_cat-conditioning-shampoo","9":"product_cat-hair-care","10":"product_cat-moisturizing-shampoo","11":"product_cat-shampoo","13":"first","14":"instock","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"brands":[{"id":243,"name":"The Doux","slug":"the-doux"}],"_links":{"self":[{"href":"https:\/\/shadescosmetics.eu\/nl\/wp-json\/wp\/v2\/product\/1838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shadescosmetics.eu\/nl\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/shadescosmetics.eu\/nl\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/shadescosmetics.eu\/nl\/wp-json\/wp\/v2\/comments?post=1838"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shadescosmetics.eu\/nl\/wp-json\/wp\/v2\/media\/1839"}],"wp:attachment":[{"href":"https:\/\/shadescosmetics.eu\/nl\/wp-json\/wp\/v2\/media?parent=1838"}],"wp:term":[{"taxonomy":"pwb-brand","embeddable":true,"href":"https:\/\/shadescosmetics.eu\/nl\/wp-json\/wp\/v2\/pwb-brand?post=1838"},{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/shadescosmetics.eu\/nl\/wp-json\/wp\/v2\/product_brand?post=1838"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/shadescosmetics.eu\/nl\/wp-json\/wp\/v2\/product_cat?post=1838"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/shadescosmetics.eu\/nl\/wp-json\/wp\/v2\/product_tag?post=1838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}