{"id":2641,"date":"2025-09-09T12:40:09","date_gmt":"2025-09-09T12:40:09","guid":{"rendered":"https:\/\/shadescosmetics.eu\/?post_type=product&#038;p=2641"},"modified":"2025-10-29T15:10:30","modified_gmt":"2025-10-29T15:10:30","slug":"as-i-am-smoothing-gel-237ml","status":"publish","type":"product","link":"https:\/\/shadescosmetics.eu\/nl\/product\/as-i-am-smoothing-gel-237ml\/","title":{"rendered":"As I Am Smoothing Gel 237ml"},"content":{"rendered":"<p><span class=\"\">Achieve sleek,<\/span><span class=\"\"> sculpted,<\/span><span class=\"\"> and highly polished styles with the <\/span><b class=\"\">As I Am Smoothing Gel<\/b><span class=\"\">.<\/span><span class=\"\"> This 237ml (8 fl oz) gel is specially formulated to provide a <\/span><b class=\"\">secure, strong hold<\/b><span class=\"\"> exactly where you need it\u2014perfect for smoothing down the crown,<\/span><span class=\"\"> nape,<\/span><span class=\"\"> and sides for puffs,<\/span><span class=\"\"> high buns,<\/span><span class=\"\"> ponytails,<\/span><span class=\"\"> or sleek updos.<\/span><\/p>\n<p><span class=\"citation-627\">Unlike harsh, traditional gels that can leave hair dry or flaky, this unique formula is made with moisturizing, <\/span><b class=\"animating\"><span class=\"citation-627\">organic ingredients<\/span><\/b><span class=\"citation-627 citation-end-627\"> that prioritize hair health.<\/span> <span class=\"citation-626 animating\">It is enriched with natural extracts like <\/span><b class=\"animating\"><span class=\"citation-626\">Aloe Vera<\/span><\/b><span class=\"citation-626\"> and <\/span><b class=\"\"><span class=\"citation-626\">Sugar Beet Root<\/span><\/b><span class=\"citation-626\"> and fortified with <\/span><b class=\"\"><span class=\"citation-626\">Hydrolyzed Wheat Protein<\/span><\/b><span class=\"citation-626\"> and <\/span><b class=\"\"><span class=\"citation-626\">Glycerin<\/span><\/b><span class=\"citation-626 citation-end-626\">.<\/span> <span class=\"citation-625 citation-end-625\">This blend ensures the gel locks in moisture, enhances shine, and keeps your hair smooth without hardening, cracking, or leaving behind unsightly white residue.<\/span> <span class=\"citation-624\">In fact, clinical testing shows this gel can significantly <\/span><b class=\"animating\"><span class=\"citation-624\">increase hair moisture in high humidity by 47%<\/span><\/b><span class=\"citation-624 citation-end-624\">, ensuring frizz is minimized and your sleek style lasts all day.<\/span><\/p>\n<p><span class=\"\">The firm yet non-drying texture is ideal for controlling edges and flyaways,<\/span><span class=\"\"> providing a finished,<\/span><span class=\"\"> clean look with exceptional luster.<\/span> <span class=\"citation-623 citation-end-623\">It rinses out easily when it\u2019s time to wash, preventing product buildup.<\/span><\/p>\n<p><span class=\"citation-622\">As a <\/span><b class=\"\"><span class=\"citation-622\">vegan and cruelty-free<\/span><\/b><span class=\"citation-622 citation-end-622\"> product from the As I Am Classic Collection, this Smoothing Gel is free from sulfates, parabens, and silicones.<\/span> <span class=\"citation-621 citation-end-621\">For best results, apply to clean, damp hair\u2014or dampen the area where sleekness is desired.<\/span> <span class=\"citation-620 citation-end-620\">Smooth the gel down using your fingertips or a soft bristle brush, and allow the hair to dry completely without touching it.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Achieve sleek, sculpted, and highly polished styles with the As I Am Smoothing Gel. This 237ml (8 fl oz) gel is specially formulated to provide a secure, strong hold exactly where you need it\u2014perfect for smoothing down the crown, nape, and sides for puffs, high buns, ponytails, or sleek updos. Unlike harsh, traditional gels that [&hellip;]<\/p>\n","protected":false},"featured_media":2642,"comment_status":"open","ping_status":"closed","template":"","meta":[],"pwb-brand":[248],"product_brand":[],"product_cat":[57,50,51,66],"product_tag":[],"class_list":{"0":"post-2641","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"pwb-brand-as-i-am","7":"product_cat-hair-gel","8":"product_cat-hair-styling","9":"product_cat-hair-styling-relaxers","10":"product_cat-styling-pomade","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"brands":[{"id":248,"name":"As I Am","slug":"as-i-am"}],"_links":{"self":[{"href":"https:\/\/shadescosmetics.eu\/nl\/wp-json\/wp\/v2\/product\/2641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shadescosmetics.eu\/nl\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/shadescosmetics.eu\/nl\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/shadescosmetics.eu\/nl\/wp-json\/wp\/v2\/comments?post=2641"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shadescosmetics.eu\/nl\/wp-json\/wp\/v2\/media\/2642"}],"wp:attachment":[{"href":"https:\/\/shadescosmetics.eu\/nl\/wp-json\/wp\/v2\/media?parent=2641"}],"wp:term":[{"taxonomy":"pwb-brand","embeddable":true,"href":"https:\/\/shadescosmetics.eu\/nl\/wp-json\/wp\/v2\/pwb-brand?post=2641"},{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/shadescosmetics.eu\/nl\/wp-json\/wp\/v2\/product_brand?post=2641"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/shadescosmetics.eu\/nl\/wp-json\/wp\/v2\/product_cat?post=2641"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/shadescosmetics.eu\/nl\/wp-json\/wp\/v2\/product_tag?post=2641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}