{"id":2651,"date":"2025-09-09T12:50:38","date_gmt":"2025-09-09T12:50:38","guid":{"rendered":"https:\/\/shadescosmetics.eu\/?post_type=product&p=2651"},"modified":"2025-10-29T15:06:18","modified_gmt":"2025-10-29T15:06:18","slug":"as-i-am-naturally-hydrating-lotion-237ml","status":"publish","type":"product","link":"https:\/\/shadescosmetics.eu\/nl\/product\/as-i-am-naturally-hydrating-lotion-237ml\/","title":{"rendered":"As I Am Naturally Hydrating Lotion 237ml"},"content":{"rendered":"

Quench your hair\u2019s thirst with the <\/span>As I Am Naturally Hydrating Lotion<\/span><\/b> (also marketed as So Much Moisture!<\/span> Hydrating Lotion). This 237ml (8 fl oz) cream is a specialized, modern moisturizer designed for <\/span>severely dehydrated curly and coiled hair<\/span><\/b> that feels rough, looks dull, and resists curl definition efforts.<\/span><\/p>\n

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This lotion provides a rich, customized solution to dryness.<\/span> Its lightweight, jelly-like texture is packed with a <\/span>glycerin-rich formula<\/span><\/b> that acts as a powerful humectant, drawing moisture from the atmosphere and binding it directly to the hair shaft.<\/span> This process drastically improves hydration, leaving your hair with an incredible softness and amazing vitality.<\/p>\n

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The formula is enhanced with natural botanical extracts, including <\/span>Aloe Vera<\/span><\/b> (soothing and moisturizing), <\/span>Lavender Flower Extract<\/span><\/b>, and <\/span>Royal Jelly<\/span><\/b> (a natural substance known to rejuvenate the scalp and hydrate the hair).<\/span> By ensuring optimal hydration, this product helps your hair resist breakage and become more pliable, allowing your natural coils and curls to truly “pop.”<\/span><\/p>\n

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The Hydrating Lotion is versatile for styling:<\/p>\n

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  • Moisture Booster:<\/b> Use a small amount to hydrate and soften hair, especially ideal for high-porosity or tightly coiled textures.<\/span>\n
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  • Root Lift:<\/span><\/b> Apply near the scalp to discourage shrinkage and ease lifting with a styling pick for big, voluminous styles (like afros or frohawks).<\/span>\n
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    As I Am maintains its commitment to clean beauty<\/b>. This lotion is <\/span>vegan, cruelty-free<\/span><\/b>, and free from sulfates, parabens, and silicones.<\/span> Apply a small amount (don’t overdo it!) to clean, conditioned hair and gently massage it throughout, focusing on rough or dry sections<\/span><\/p>","protected":false},"excerpt":{"rendered":"

    Quench your hair\u2019s thirst with the As I Am Naturally Hydrating Lotion (also marketed as So Much Moisture! Hydrating Lotion). This 237ml (8 fl oz) cream is a specialized, modern moisturizer designed for severely dehydrated curly and coiled hair that feels rough, looks dull, and resists curl definition efforts. This lotion provides a rich, customized […]<\/p>\n","protected":false},"featured_media":2652,"comment_status":"open","ping_status":"closed","template":"","meta":[],"pwb-brand":[248],"product_brand":[],"product_cat":[46,40,20,38,48],"product_tag":[],"class_list":{"0":"post-2651","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"pwb-brand-as-i-am","7":"product_cat-conditioning-treatment","8":"product_cat-dry-hair-treatment","9":"product_cat-hair-care","10":"product_cat-hair-treatment","11":"product_cat-moisture-treatment","13":"first","14":"instock","15":"sale","16":"shipping-taxable","17":"purchasable","18":"product-type-simple"},"brands":[{"id":248,"name":"As I Am","slug":"as-i-am"}],"_links":{"self":[{"href":"https:\/\/shadescosmetics.eu\/nl\/wp-json\/wp\/v2\/product\/2651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shadescosmetics.eu\/nl\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/shadescosmetics.eu\/nl\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/shadescosmetics.eu\/nl\/wp-json\/wp\/v2\/comments?post=2651"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shadescosmetics.eu\/nl\/wp-json\/wp\/v2\/media\/2652"}],"wp:attachment":[{"href":"https:\/\/shadescosmetics.eu\/nl\/wp-json\/wp\/v2\/media?parent=2651"}],"wp:term":[{"taxonomy":"pwb-brand","embeddable":true,"href":"https:\/\/shadescosmetics.eu\/nl\/wp-json\/wp\/v2\/pwb-brand?post=2651"},{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/shadescosmetics.eu\/nl\/wp-json\/wp\/v2\/product_brand?post=2651"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/shadescosmetics.eu\/nl\/wp-json\/wp\/v2\/product_cat?post=2651"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/shadescosmetics.eu\/nl\/wp-json\/wp\/v2\/product_tag?post=2651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}