{"id":2701,"date":"2025-09-09T15:31:00","date_gmt":"2025-09-09T15:31:00","guid":{"rendered":"https:\/\/shadescosmetics.eu\/?post_type=product&#038;p=2701"},"modified":"2025-10-29T14:45:14","modified_gmt":"2025-10-29T14:45:14","slug":"as-i-am-rice-water-micellar-shampoo-237ml","status":"publish","type":"product","link":"https:\/\/shadescosmetics.eu\/nl\/product\/as-i-am-rice-water-micellar-shampoo-237ml\/","title":{"rendered":"As I Am Rice Water Micellar Shampoo 237ml"},"content":{"rendered":"<p>Experience a gentle yet powerful cleanse that strengthens your hair from the root with the <b>As I Am Rice Water Micellar Shampoo<\/b>. <span class=\"citation-367 citation-end-367\">This 237ml (8 fl oz) sulfate-free shampoo utilizes innovative micellar and sub-micron technology to deliver a highly effective wash while actively promoting stronger, healthier hair growth.<\/span><\/p>\n<div class=\"source-inline-chip-container ng-star-inserted\"><\/div>\n<p><span class=\"citation-366\">The advanced formula works by drawing upon the strengthening benefits of <\/span><b><span class=\"citation-366\">Fermented Forbidden Black Rice Water<\/span><\/b><span class=\"citation-366 citation-end-366\">, an ingredient rich in antioxidants and traditionally used to protect the scalp and promote hair vitality.<\/span> The addition of <b>Micellar Technology<\/b> ensures a gentle wash that efficiently lifts away dirt, product buildup, and excess oil without stripping your hair of its essential moisture\u2014a crucial benefit for curly, coily, and textured hair types.<\/p>\n<div class=\"source-inline-chip-container ng-star-inserted\"><\/div>\n<p><span class=\"citation-365 citation-end-365\">But this shampoo goes further than cleansing.<\/span> <span class=\"citation-364\">It is fortified with a powerful complex of ingredients vital for hair health: <\/span><b><span class=\"citation-364\">Biotin<\/span><\/b><span class=\"citation-364\"> (to deliver nourishment for stronger strands), <\/span><b><span class=\"citation-364\">Inositol<\/span><\/b><span class=\"citation-364\"> (a nutrient known to strengthen hair), and <\/span><b><span class=\"citation-364\">Ceramide<\/span><\/b><span class=\"citation-364 citation-end-364\"> (to improve the scalp&#8217;s protective barrier).<\/span> <span class=\"citation-363\">Through <\/span><b><span class=\"citation-363\">sub-micron technology<\/span><\/b><span class=\"citation-363 citation-end-363\">, these ingredients penetrate the hair and scalp more efficiently, leading to clinically tested results like up to 124% stronger hair and easier detangling.<\/span><\/p>\n<div class=\"source-inline-chip-container ng-star-inserted\"><\/div>\n<div class=\"source-inline-chip-container ng-star-inserted\"><\/div>\n<p><span class=\"citation-362\">Suitable for <\/span><b><span class=\"citation-362\">all hair types<\/span><\/b><span class=\"citation-362 citation-end-362\"> and specifically excellent for protective styles and locs, the Rice Water Micellar Shampoo leaves your hair and scalp feeling exceptionally clean, healthy, and moisturized.<\/span> <span class=\"citation-361\">It is proudly formulated with <\/span><b><span class=\"citation-361\">clean ingredients<\/span><\/b><span class=\"citation-361 citation-end-361\">, being vegan, cruelty-free, and free from sulfates, parabens, and silicones.<\/span> <span class=\"citation-360 citation-end-360\">Apply directly to your wet scalp using the targeted nozzle, massage gently, lather, rinse, and follow with the As I Am Rice Water Conditioner<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Experience a gentle yet powerful cleanse that strengthens your hair from the root with the As I Am Rice Water Micellar Shampoo. This 237ml (8 fl oz) sulfate-free shampoo utilizes innovative micellar and sub-micron technology to deliver a highly effective wash while actively promoting stronger, healthier hair growth. The advanced formula works by drawing upon [&hellip;]<\/p>\n","protected":false},"featured_media":2702,"comment_status":"open","ping_status":"closed","template":"","meta":[],"pwb-brand":[248],"product_brand":[],"product_cat":[15,20,25,18],"product_tag":[],"class_list":{"0":"post-2701","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"pwb-brand-as-i-am","7":"product_cat-cleansing-shampoo","8":"product_cat-hair-care","9":"product_cat-moisturizing-shampoo","10":"product_cat-shampoo","12":"first","13":"instock","14":"sale","15":"shipping-taxable","16":"purchasable","17":"product-type-simple"},"brands":[{"id":248,"name":"As I Am","slug":"as-i-am"}],"_links":{"self":[{"href":"https:\/\/shadescosmetics.eu\/nl\/wp-json\/wp\/v2\/product\/2701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shadescosmetics.eu\/nl\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/shadescosmetics.eu\/nl\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/shadescosmetics.eu\/nl\/wp-json\/wp\/v2\/comments?post=2701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shadescosmetics.eu\/nl\/wp-json\/wp\/v2\/media\/2702"}],"wp:attachment":[{"href":"https:\/\/shadescosmetics.eu\/nl\/wp-json\/wp\/v2\/media?parent=2701"}],"wp:term":[{"taxonomy":"pwb-brand","embeddable":true,"href":"https:\/\/shadescosmetics.eu\/nl\/wp-json\/wp\/v2\/pwb-brand?post=2701"},{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/shadescosmetics.eu\/nl\/wp-json\/wp\/v2\/product_brand?post=2701"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/shadescosmetics.eu\/nl\/wp-json\/wp\/v2\/product_cat?post=2701"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/shadescosmetics.eu\/nl\/wp-json\/wp\/v2\/product_tag?post=2701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}