As I Am Smoothing Gel 237ml

Achieve sleek, sculpted, and highly polished styles with the As I Am Smoothing Gel. This 237ml (8 fl oz) gel is specially formulated to provide a secure, strong hold exactly where you need it—perfect for smoothing down the crown, nape, and sides for puffs, high buns, ponytails, or sleek updos.

Unlike harsh, traditional gels that can leave hair dry or flaky, this unique formula is made with moisturizing, organic ingredients that prioritize hair health. It is enriched with natural extracts like Aloe Vera and Sugar Beet Root and fortified with Hydrolyzed Wheat Protein and Glycerin. This blend ensures the gel locks in moisture, enhances shine, and keeps your hair smooth without hardening, cracking, or leaving behind unsightly white residue. In fact, clinical testing shows this gel can significantly increase hair moisture in high humidity by 47%, ensuring frizz is minimized and your sleek style lasts all day.

The firm yet non-drying texture is ideal for controlling edges and flyaways, providing a finished, clean look with exceptional luster. It rinses out easily when it’s time to wash, preventing product buildup.

As a vegan and cruelty-free product from the As I Am Classic Collection, this Smoothing Gel is free from sulfates, parabens, and silicones. For best results, apply to clean, damp hair—or dampen the area where sleekness is desired. Smooth the gel down using your fingertips or a soft bristle brush, and allow the hair to dry completely without touching it.