As I Am Naturally Hydrating Lotion 237ml

Quench your hair’s thirst with the As I Am Naturally Hydrating Lotion (also marketed as So Much Moisture! Hydrating Lotion). This 237ml (8 fl oz) cream is a specialized, modern moisturizer designed for severely dehydrated curly and coiled hair that feels rough, looks dull, and resists curl definition efforts.

This lotion provides a rich, customized solution to dryness. Its lightweight, jelly-like texture is packed with a glycerin-rich formula that acts as a powerful humectant, drawing moisture from the atmosphere and binding it directly to the hair shaft. This process drastically improves hydration, leaving your hair with an incredible softness and amazing vitality.

The formula is enhanced with natural botanical extracts, including Aloe Vera (soothing and moisturizing), Lavender Flower Extract, and Royal Jelly (a natural substance known to rejuvenate the scalp and hydrate the hair). By ensuring optimal hydration, this product helps your hair resist breakage and become more pliable, allowing your natural coils and curls to truly “pop.”

The Hydrating Lotion is versatile for styling:

• Moisture Booster: Use a small amount to hydrate and soften hair, especially ideal for high-porosity or tightly coiled textures.
• Root Lift: Apply near the scalp to discourage shrinkage and ease lifting with a styling pick for big, voluminous styles (like afros or frohawks).

As I Am maintains its commitment to clean beauty. This lotion is vegan, cruelty-free, and free from sulfates, parabens, and silicones. Apply a small amount (don’t overdo it!) to clean, conditioned hair and gently massage it throughout, focusing on rough or dry sections